Study: 800 Numbers Still Popular With Advertisers
Despite development of the Internet over the past 7 years, the use of toll-free contact number in tv marketing continues to expand, indicating that the telephone continues to be a common response device, according to a current study.
The 2005 Toll-free Numbers in Tv Advertising and marketing study, appointed by 800response, ended that 35 percent of all tv commercials feature phone numbers, and 82 percent of those telephone number are toll-free. Furthermore, 74 percent of the toll-free numbers in television ads make use of the 800 prefix. Of the 800 numbers, 61 percent are "vanity" numbers, implying they define a word or company name.
A similar study performed in 1998 concluded that 24 percent of TV commercials showed toll-free numbers. At that time, just 55 percent were vanity 800 numbers.
The 2005 research of 5,524 tv commercials from four networks in four significant markets found that vanity 800 phone numbers are significantly widespread in today's television advertisements, up roughly 6 percent. The 800 prefix continues to be the leader as a straight feedback tool over 866, 877 and 888 prefixes. The study found that these prefixes come in much behind the 800 prefix for use in television advertising and marketing at 6 percent, 8 percent and 12 percent respectively.
